In China, there are about 100 million children under the age of six, with about 3 million added each year. Nevertheless to say, it provides great development space and market for modern children publishing industry.
The enterprise’s children publishing program covers four areas, namely child care, normal reading, popular science as well as textbooks. In addition to pay attention in original forms, it plans to introduce the foreign outstanding works, cooperate with foreign publishers, as well as get ideas from general people.
Features of children publishing：
Digital technology as the core: It inserts a large number of easily understandable digital materials such as videos and audios, thereby stimulating children’s interests of reading.
An unique perspective: Starting from the view of fathers and boys, developing children’s essential abilities, namely observation, exploration capacities, thereby stimulating their interests of science and life.
Combines schedules with market conditions: Inviting sale leaders participate in the progress of making plans, thereby providing good products which close to the market.
A variety of marketing tools: Establishing a fan economy by using social medias such as Microblog, Wechat, and live platforms, thereby spreading production information quickly.
IP conversion: Adapting original forms into films. And spread it via Internet.
International copyright trade: The enterprise plans to introduce 100 kinds of foreign outstanding works annually, and export 20 kinds of books each year.
'Popular science' series of books emphasizes the importance of excavating issues which are common but are still worth exploring in terms of fathers’ and children’s perspectives. It expresses all the meaningful issues in a simple and clear way by combining picture books with some digital components.
'Child Caring' series of books provids parents with practical and useful parenting tips and guides in terms of children’s birth, eating habits, as well as learning styles. It combines physical books with digital components, thereby forming a promotion of reading experience.
Loving toddlers in a different way
Early Education at home: early learning
solutions for children under the age of three
This series of books, whose target group is children who are under the age of seven, covers several aspects of infant reading, namely children’s characters teaching, toddlers’ reading and handwork, as well as liberal education. Various forms and fine paintings make these books more colorful.
140 Chinese Characters Need to Know
Read for Pleasure
This series of books emphasizes the importance of instructional interaction and children’s all-round development in terms of five specific aspects, namely language, PE, health, mathematics and science. Compared with traditional books of the same type, this series of books combines paper materials with digital elements, thereby enhancing its competitiveness. It concentrates on promoting digital education, deepening family bond, as well as creating interaction opportunities for children and teachers.
Improving children’s health and fostering children’s musical
and visual intelligence by playing games.
Practice • Explore • Experience: learning from